Marketing for Nursing Homes, Healthcare & Assisted Living
Today, the aging and those in care make up close to 60% of the North American population. The role of marketing communications for senior healthcare services depends on specific business goals, of course, but is generally used to increase referrals and leads from residents, caregivers or family members. Marketing can also build awareness for a senior living or care facility and create a positive image around it.
Typical healthcare marketing tactics include a strong web presence (website, local and organic search engine optimization, pay-per-click online advertising, online directory advertising and listings), targeted direct mail, local advertising, sales literature, events and more. Here are additional ways American Speedy in East Peoria can help you reach your target markets:
- Event marketing featuring open houses that include free food, beverages and tours for either nearby referrers or potential residents. Assisted-living facilities often host seminars of interest to senior citizens (e.g., estate planning, elder healthcare, etc.) as well as concerts, dance groups and cultural performances on a monthly basis as a means to help introduce the center to prospective customers, their family members and friends.
- Capabilities brochures for your nursing home or assisted-living facility to use as inserts in direct mail kits, “leave behinds” to provide to referrers, or as giveaways to those who have visited your facility facility.
- Newsletters announcing activities, services, new staff and more to current and potential residents, as well as their families and caregivers, will help keep your facility top of mind among those considering its services.
- Surveys can help you collect feedback which you can use to promote your services and understand customer impressions.